Employer Branding
RECRUITING VIDEOS.
The Hiring Challenge
Attracting top-tier talent in Alaska is difficult. Traditional text job listings fail to show what makes your workspace special. A recruiting film humanizes your company, showing applicants exactly what to expect.
Attract high-performing candidates and stand out in the market.
Alaskan employers face unique challenges in hiring qualified staff. High competition, seasonal shifts, and geographical variables require you to actively sell your company to potential employees. A simple text list of requirements and benefits on a careers page isn't enough to attract the best talent.
At Martin Media, we produce cinematic recruiting films that highlight your workplace culture. We interview current staff, show your team collaborating, highlight your state-of-the-art facilities, and capture the community lifestyle, showing candidates why they should build their career with you.
Core Content Elements
The primary showcase for your careers page, outlining your company mission, work culture, staff testimonials, and location values.
Short 30-45 second deep dives into specific roles (clinical staff, builders, guides) showing tasks and tools in detail.
High-energy vertical clips formatted with captions, optimized to run as local recruitment ads on Facebook and LinkedIn.
Workforce Storytelling in Action
Real recruitment videos require real employees speaking from their actual work environments, not sterile stock footage or staged corporate actors.
Commercial Driver Recruiting
Capturing company leadership and trainers directly in front of commercial fleet equipment to attract driven candidates.
Trade & Technician Voices
Elevating women and men in skilled trades with broadcast-level audio and lighting, proving your shop is a place of pride.
Leadership & Culture Profiles
Comfortable, guided teleprompter interviews that make busy executives look and sound articulate, warm, and approachable.
Our Recruitment Process
Culture Scope
We outline the script, coordinate employee interview targets, and define safety shoot lists.
Cinematic Production
We film interviews and daily operations on-site, ensuring a comfortable environment for your staff.
Narrative Edit
We edit down audio snippets, sync clean music, color-grade, and add custom graphics/subtitles.
Portal Deploy
We deliver web-optimized files and assist you in embedding them inside career sites and listings.
Frequently Asked Questions
How does a recruiting video improve employee acquisition?
Recruiting videos build trust by showing real workers, work culture, facilities, and the community. This reduces applicant uncertainty and helps you attract candidates who align with your company values.
What sections should be highlighted in a recruitment film?
We highlight employee interviews, typical work tasks, safety protocols, team dynamics, benefits, growth paths, and location benefits (particularly helpful for attracting out-of-state candidates to Alaska).
Where can we post recruiting videos?
Recruiting videos perform best on your website's careers page, inside job postings (Indeed, ZipRecruiter), and distributed via LinkedIn and local Facebook groups.
Create a recruiting video.
Consult with us today to outline your recruitment goals and plan your shoot timetable.